Work Archive
Felipe Tofani
Vila Mariana - São Paulo
Brazil
E-mail: felipe@ftofani.com
Phone: 55 11 8107 1401
When ESPM talked to me about this, they made a huge point about the concept behind marketing, communication and how could that be applied visually. I came out with a weird navigation system based on bubbles that would change everytime the user interacts with them. And everytime he comes to this site, things would be a little different.
encontroespm.com.br // 2007 // 10minutos.com.br
Família Recompensa was a small site i did for Santander about a investment fund in 2007. The problem here was that it should work on small screens like 800x600. That was the challenge.
santander.com.br // 2007 // 10minutos.com.br
The idea here was to come up with a dirty rock feeling for a website with pretty much no content. That is why every graphic and image is huge and everything moves in a way.
ipiranga.com.br/rockinrio // 2008 // 10minutos.com.br
I recycle most of my work when it comes to contests like this. But sometimes you get better results with this than with the original concept.
One of the most interesting jobs i ever did. Every section of this site is made of a big flash file and they behave diferently everytime you navigate through them. A motorcycle game and a widget for blogs were also designed and developed.
ipiranga.com.br/ganhenatroca // 2007 // 10minutos.com.br
Glória is a big club in São Paulo and they liked my use of color and graphics. I did some flyers for them and they are some of my favourite things i ever did.
clubegloria.com.br // 2006-2007
I have been working with the Rebel! crew since 2006 and i am pretty happy with the image we came across. I am responsible for pretty much everything related to print material.
myspace.com/festarebel // 2006 - 2008 // More on flickr
Noisy is a rock party that used to happen in Porto Alegre. It had a similar feel to Rebel! but i could try new things a lot more.
myspace.com/noisyproducoes // 2006-2007
It started as a flyer in October 2006 and then it became something else. I love this one.
Do you know when you meet someone from the internet and they are not the person you met online? It happens a lot. That was the idea behind this.
more can be found on flickr.
Killing Machine is a photomanipulation project i did back in march 2006.
Do you know when you have to design something but you go so far that you lost the original concept? That was the thing here and i loved.
Neon Lucha Libre was something i did back in August 2007.
U.D.R. is a satanic funk band that needed a website. I offered to help and that is what i came out with in an afternoon. It is all CSS and it was once featured as a fine example of yellow usage online. Really.
ftofani.com/udr // 2006 // featured at Design Melt Down
A submission for Semi Permanent.
I did this for a fashion show but my father liked it so much i made a wallpaper without text and the rest. You can download it here.
I have a thing for gas masks. Don't ask me why, i really don't know.
A concept developed to help spread the word about Fanta Mundo website.
fantamundo.com.br // 2007 // 10minutos.com.br
The idea behind these posters came to me when i saw a Beatles t-shirt where it was said only George, Paul, Ringo and John [link]. What if that could be done do black metal bands? It would make lots of sense.
Emperor, Mayhem, Behemoth and Dimmu Borgir got their posters. More can be found on flickr.
I really love how Vargas used to portray women and that was something i tried to destroy here.
Another concept that was never developed. The idea here was to bring attention to a new avatar system where you could turn yourself into a Fanta person.
fanta.com.br // 2007 // 10minutos.com.br
Some logos designed between 2004 and now.
Some flyers designed for parties in São Paulo, Porto Alegre and Belo Horizonte.
All work designed between 2006 and now.
Felipe Tofani is a 26 years old designer who likes to write about himself in the third person. He has a degree in Advertising, which he got back in 2005 in his hometown Belo Horizonte. He has been working with interaction design since 2005 and he started working with graphic design sometime in 2001. He also keeps a personal blog with things he likes: blog.ftofani.com.
He feels confortable with Photoshop, Flash, Illustrator. But he likes to sketch a lot before going into a computer and loves his wacom tablet. He also likes to learn new things. Right now he is toying with motion design, 3D modelling and some actionscript. Maybe one day he will mix this with what he knows and something good might come out of it.
Felipe Tofani is that guy in the picture above. Sports are not his kind of thing but Age of Empires and Sim City are. He likes to read about design and he even keeps a blog about, you can read it at pristina.org - it is cool, give him a chance.
He lives in São Paulo and he really loves big cities. He thinks there is more to be inspired about in those places. Cats are cool, helvetica too. But his favourite font is Trade Gothic. He drinks too much coffee and needs way more sleep. Say hello to him here.
Ipiranga, Nestle, Mastercard, LG, Santander, TIM, Claro, Oi, Fanta, Nike, Toyota, GM, BBM Bank, Microsoft, MSN.
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